Friday, February 20, 2009

Boost Mobile - Who Gave the Green Light?

A couple nights ago, I was watching television, and it seemed like every commercial break the Boost Mobile Unwronged Commercial would air. If you haven’t seen the commercial yet, please watch it…

According to Mobile Marketer, 180LA became the Advertising Agency for Boost in May of 2008. It is said that the new campaign “employs humor to reposition Boost as a carrier that has no unpleasant surprises.”

Boost who used to typically target the younger, hipper market that is into extreme sporting events has now turned to target those feeling the stress of the economy.

However, when I saw the commercial the first, second, third and fourth times (most likely more) on Tuesday, I thought they had completely missed their target in placing this commercial.

Many of us are feeling the effects of the downturned economy. However, a couple riding a tandem bike down the street with the girl’s “gift from mother nature” blowing in the boy’s face did not appeal to me or make me want to switch wireless providers. Am I wrong?

Even though the campaign name is “Unwronged,” I feel wronged by this commercial.

So it comes time when we ask, “Who gave the green light on this campaign and why?”

Rock on,
~Lane J

Monday, February 2, 2009

Free Web Ad Courtesy of MySpace

Who would have thought the one class that my professor never taught would have been the most helpful class. My Introduction to New Media class my third semester of college. Yes New Media a.k.a. Web 2.0.

What I should have learned: CSS, Web Design, HTML and much much more. Where does this come into play, you ask? Welcome to my new job (I did reference this job in my last post). So what's the solution? Ask lots of questions, read lots of other people's code, and trial and error.

This brings us to my latest excursion in the world of Web 2.0. MySpace. What many people consider dying or dead is a way for a free one page web advertisement.

As much as I love free things, like we all do, the way of out smarting MySpace defeats the purpose it was set up for; Social Networking. There no longer is the interaction of brand with consumer. There is no way for us to respond to what consumers are saying on their forum.

But to get around the MySpace format here's what you need to do:

I used the original MySpace. Don't upgrade. From there create your CSS code. You will also need the code to block the MySpace applications (if you need this shoot me an email and I will get you some code, but this might need to be trial and error on your part too, or do a Google search for div overlays).

From there take your CSS and your MySpace div overlay code and paste it in the "About Me" section. Then you can write your content and paste it in you "General" section. And there you have it. Your customized full page free web advertisement courtesy of MySpace. Enjoy and let me know what you create!

Rock on,
~Lane J