With any new product or service there is a tipping point. A tipping point when it takes off. Before the tipping point, many people will say the product or service will not take off. They say it will die off. Some will even ask what the point of supporting the product since it’s not going to take off.
For 2D barcodes to tip, they are dependent on smartphones tipping first.
Smartphones are now starting to permeate the mobile phone market in the US. Over the past three months 55% of mobile consumers purchased a smartphone. For the first time, smartphones have overtaken feature phones in sales.
Even though Google ended its support for support for QR codes in Google Places in March, Google made a move this week back into 2D barcodes with acquiring Punchd.As Google moves back into the mobile barcode arena will this cause an increase in 2D barcodes? I believe so.
There are even cities becoming coded. Asheville, North Carolina is making a move to get every business a mobile barcode.